Dipawali, Terror Free Nation

Friends,

Dipawali, festivals of lights is back and so is the time for gifts. Before I proceed further I will like to pause and remember, last few months have taken away lights out of the lives of so many families.

Is it right on our part to celebrate Dipawali with gifts? Would it not be insensitive to celebrate Dipawali this time?" The heart says; no, we should not indulge in gifts at the same time the mind says, not celebrating festivals will give a message of surrender to militants.

What’s the solution? How about giving a gift which may help people find solutions to the problems? How about a book which explores how freedom fighter got us independence? How they got the country out of the tyranny of Britishers?

This Dipawali gift “Business of Freedom –an Initiative for School of Indian Management” a book which explores the managerial learning from freedom fighters. A book which had advanced paid booking of over 2000 copies before getting published.

Country needs freedom from Terrorists.

With Passion

Sandeep Singh
www.swastiks.blogspot.com
sandeepconsultant@gmail.com
9967135000

Sardar Patel, Dr Ambedkar

I have been able to work on the thoughts of Sardar Patel, whom I had missed out in the book. Now the work is on to explore Dr. Babasaheb Ambedkar. Hope to finish it soon and come out with the second edition of the book.

Book Stall

I have put up stalls at various places to sell my books. The experience as a salesman has been really amazing. The best was when a lady had a cursory glance on the book and gave the verdict that it is a socialist book.

Radio City Mumbai suer shot advertising

Radio City Mumbai distributed 20 books to its listeners as the gift on 15th August. They asked questions related to Freedom Movement and the individuals who answered the questions correctly where given the book “Business of Freedom” as prize. My friend Nilesh Vora of Sure Shot Advertising initiated the whole process and Mr. Prakash Mukherjee and Mr. Shawn Fernandes of Radio City, Mumbai where the people who got it done.

Kewal Handa, Pfizer, AIMA,Welingkar

Mr. Kewal Handa, MD Pfizer and President AIMA quoted from the book ‘Business of Freedom” in his talk at the concluding ceremony of 20th AIMS Annual Management Education Convention 2008 at Pri. LN Welingkar Institute of Management on 29th August’08. I will remain great full to him for the same.

Now the book is available in Mumbai at Srand @ Fort, Nalanda @ Taj hotels, Gyanam@ Charni Road and Granth @Juhu & Goregaon. Apart from this the book is also available at IIM B Book Shop in Bangalore and India Plaza on web.

Book Packing

Packing the books for courier has turned out to be extremely daunting task. Not only the courier costs have gone up drastically but envelop for the book is equally expensive. Each envelop costs Rs.3/-. We hit on an innovative idea to reduce the cost, we started packing the books with the paper which is use to cover the books of my son. It is very cheap option but equally laborious.

Complementary Book

Friends, as promised I have been sending the book to various Institutes, Corporate and Government Bodies. Collecting the address turned out to be the biggest problem. AICTE website has age old list, it does not list the address of all the management institutes. Corporate addresses are equally difficult. The CII member’s directory which I bought for Rs.1500/- ; is worse then AICTE’s. I can not explain the pathetic condition of the data.

The whole problem gets compounded when people do not even acknowledge the receipt of book. Acknowledgment is less then 0.5%.

But some of the letters that I have received is truly heart warming. I am obliged to the individuals who have taken time to reply.