Thursday, June 23, 2011

Flair with a care JOEANNA REBELLO FERNANDES TIMES NEWS NETWORK, Jan 30, 2010

From fig leaves to polyester coats and now, organic underwear , man has come a full circle and landed back on the branch. And this time, he's plucking recycled shirts, salvaged boots and reversible skirts from the tree of life.
For those newly arrived from the synthetic polyester aisles, eco fashion is not Pamela Anderson in cabbage leaves. It is Anderson's line of organic fashion. Clothing conglomerates and indie designers have caught on to fashion factory facts like 8,000 chemicals are used to turn raw material to textile, that the growth of non-organic cotton consumes 25 per cent of the world's pesticides, and that a simple cotton T-shirt leaves considerable ecological wreckage as it travels down the assembly line. They know now that two-thirds of a garment's carbon footprint occurs when it exits the factory....................

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