Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday, June 23, 2011

happy karva chauth Damodar Mall

RANJIT and Payal Saxena live in Noida near Delhi in a newly constructed apartment block.Ranjit is a software consultant with a multinational while Payal,an engineer herself,is a stay at home mom.Apart from everything else,Payal loves Karva Chauth for one thing,the fresh feeni,the threadlike concoction that is soaked in milk and eaten early in the morning.The sweet is available only for this festival and isnt to be seen for the rest of the year.Though it is Payal who,as the fasting wife,is supposed to eat feeni,the entire family loves it and joins her in the morning to enjoy this specialty.Feeni is an import from Rajasthan,certainly not native to Punjab and UP,the two largest states for karva chauth celebrations.No Holi in the Marwari neighbourhood of Andheri is complete without the traditional thandai,a cooling drink made with exotic ingredients like almonds,black pepper,poppy seeds and crystallized rose petals (gulkand).The Deshpandes in Amravati in Maharashtra always have one dish on the platter on the day of universal fasting,sankashti sabudana khichdi.Sabudana,or tapioca sago,was originally an import from distant Tamil Nadu.So how did it end up in far away Amravati For Satyanarayan puja,a key component is the prasad,the holy offering,which is almost always sheera,made from white rava or semolina.The tradition of Satyanarayan puja goes back to the days when the household staples were wheat flour and unrefined jaggery,certainly not semolina and white sugar.These,one would assume,were manufactured products from a distant location and offered to the gods as an exotic food,made especially for this festival.In fact,theres a distinct pattern in the way festivals are celebrated across India.Festivals are and always have been a cultural license to feast and indulge,for the individual and the family.Every celebration is accompanied by food that was once upon a time imported from a distant place.In the days of cooking at home from scratch with local raw ingredients,upwas items like sabudana,rajgira atta,bhagar,sweet potatoes and festival foods made with ..............

Tuesday, February 22, 2011

Indian Ocean Strategy -School Of Indian Management in Practice

Indian Ocean Strategy -School Of Indian Management in Practice finally got time to post it. My second book was finally released from the printers office in December 2010. Got time to post now.Hope to great responce.

Thursday, October 15, 2009

Dhanteras reminds death as well as health while celebrating wealth

Dear Friends

Five days of Dipawali, from Dhanteras to Bhai Duj defines the Bharatiya economy beautifully.

Dhanteras is most commonly known as the day when Bharatiyas traditionally buy new utensils or metal. It is also the day for celebrating wealth. Dhanteras is also the day for remembering Yama, the God of death as well as the day for remembering Dhanavantri, the Divine physician.

Dhanteras reminds death as well as health while celebrating wealth. Dhanteras celebration is most appropriate in today’s world when corporate are at a loss to maintain the employees health and company’s wealth.

In Bharat new books of accounts are worshipped and opened on Deepawali day. The books are marked with the signs of Swastik, Ganesha and Shubh Laabh meaning auspicious profit. It sets the approach for business activity i.e the profit has to come by fair means. No need to read books or attend conferences for business ethics.

But have you ever thought how these small things which we generally ignore as rituals, mythology are actually our history and have built world class brands like Kanjeevaram Saree to Lucknawi Chicken works, Silver Filgiri work to Bandini print, the list is almost endless.

Ever wondered who built these brands? How these brands survived and grown magnificently? How these learning’s can be used in the current scenario? Are there organizations today using them? What is the strategy behind them?

Well I am making an attempt to answer these questions in my second book “Indian Ocean Strategy – Indian School of Management in Practice”.

I am going to follow the community publishing model which I followed for my first book “Business of Freedom – an initiative for School of Indian Management” i.e. You can contribute Rs.100/- for one copy of the book. (One can also contribute in the multiples of Rs.100/- for more copies.) EVREY CONTRIBUTOR WILL BE ACKNOWLEDGED IN THE BOOK. You can send your contribution at the address given below.

The book will be approximately of 200 pages. Book will be tentatively released in January 2010. (Books are a great gift whether individual or corporate.)

I look forward to your support as always in sharing and spreading Indian thoughts. Do forward this email to your friends.

With Passion,
Sandeep Singh
B/107, Nirman Apartment
Rajmata Jijabai Road
Andheri-East
Mumbai – 400093
sandeepconsultant@gmail.com, 9967135000
www.swastiks.blogspot.com
www.indianoceanstrategy.com


One is most welcome to contribute monetarily for the research work of the book. The contributions for research will also be duly acknowledged, the amount of contribution is immate

Wednesday, May 14, 2008

The Book



Book Compares Manegrial Learning From Freedom Fighetrs With Current Managment Gurus